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Student project for PUMA

Whilst studying at Created academy, we had an opportunity to respond to a creative challenge set by Puma to support the launch of the new Cali Sport in Autumn – Winter 2019.

At an early stage we had a chance to pitch our early ideas to Puma in person, which was an invaluable experience. The challenge was to transport the hero product to an atmospheric nighttime world while showcasing the new silhouette.


Before the pitching faze only a rough description of the shoe was available, thus a placeholder shoe was needed for conceptualisation. We have then been kindly provided with the shoe prior to the release, just in time for us to have our own photoshoot and to execute our concepts.

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